Stephanie LevyThe designer Mary Meyer has been churning out tribal-inspired prints since long before they became trendy. But the moment seems auspicious for the inauguration of Meyer’s first brick-and-mortar store Fall 2012 Tren, which opened in late July in Bushwick, Brooklyn.
The store is equal parts retail space and design studio — the sartorial equivalent of Roberta’s, the neighborhood’s pioneering restaurant, which is right around the corner. “I never considered another neighborhood,” says Meyer, who had long eyed the area as an ideal place to consolidate her studio and retail efforts.
Meyer’s outfit is a first for Bushwick, and, as her goods have been carried by Barneys (and downtown Manhattan boutiques like International Playground and Oak), may finally put it on the retail map. Shoppers can also peruse an amalgam of wares from other young designers, including geometric porcelain jewelry by Nido and hand-dyed sunglasses by Maine-based Costalots, as well as footwear curated by Meyer in collaboration with Williamsburg’s Shoe Market (classic Keds and slip-on espadrilles are a few options that Meyer has customized with her signature prints). There is also a well-edited selection of men’s and women’s vintage from the local purveyors Bogart & Moore including jean jackets, silk blouses and the requisite Brooklyn plaids.
The main attraction, though, is Meyer’s own line, which comprises mainly neutral-toned jersey basics — think black, white and gray — emblazoned with graphic prints inspired in part by African art, punk fliers and Meyer’s childhood in 1980s Venice Beach, Calif. The designer’s forthcoming fall collection (in stores in late August), which she describes as “earthy goth” in vibe, will incorporate a number of bleach-dyed pieces like a celestial-looking maxi dress and circle scarf.
The store will also get a big infusion of denim: Meyer is planning to bring in a line from the Nolita clothier Court, as well as Levi’s 501s and potentially Cheap Mondays. Part of the space will be transformed into a bespoke denim shop within the next few weeks — expect a focus on fashion-forward elements like high waists and zipper details. Guys’ jeans, presumably with lower waistlines handbags outlet, will be on the menu as well.
Mary Meyer coach store coupons, 56 Bogart Street, Brooklyn; (510) 703-8164; marymeyerclothing.com.
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